CPL (Cost per Lead) Marketing

CPL (Cost per Lead) Marketing : In this model, the customer will receive Leads for their specific Products or Services which they can use as marketing leads for their sales team for final conversion. This can also be used for getting more number of new member registration to customer's website. As the visitors become the captive audience of the customer, multiple mailers can be sent by the customer to them even at a later date also. In this model, we send mailers to directly related group of prospective customers, with a Lead Collection form with Name, Email, Phone Number, Message etc. and after verifying them, we pass them.

1. Companies in FMCG, IT Products/Services, Insurance, Electronics, Tourism or other verticals.
2. Training Centers / Colleges or any other service oriented Industry.
3. New Member Registration for your Job Website, Social Networking Website, Matrimony Website, Classified website or any other website etc.
4. Leads for Retail Products or Services.

Plan Name	CPL Bronze	CPL Silver	CPL Gold	CPL Platinum
No. Of Leads	250	500	1,000	10,000
Delivery Time Line	One Week	15 Days	One Month	One Quarter
Free Newsletter/Mailer Creation	NO(Customer Needs to Provide)	NO(Customer Needs to Provide)
Separate Login to the live Click Reporting Tool
Landing URL to Customer Website
Location Wise Optimization
SPOC (Single Point Of Contact) / Dedicated Account Manager
Higher Level of Optimization (Specific Segment)	NO(Can be done at extra charge)	NO(Can be done at extra charge)
Cost Per Lead	Rs. 55	Rs. 50	Rs. 40	Rs. 30
Package Cost (Taxes extra @ 10.30%)	Rs. 13,750	Rs. 25,000	Rs. 40,000	Rs. 3,00,000
Payment Terms	100% Advance	70% Advance, 30% after 50% delivery	50% Advance, 50% after 30% delivery	30% Advance, 30% after 30% delivery and so on
Savings	NA	Rs. 2,500	Rs. 15,000	Rs. 2,50,000
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